This is just a guide and it’s not important to follow it to the letter, but I’m hopeful it helps creating your Instagram Reels templates easier and cleaner, while giving you a kickstart and a boost of confidence if you’ve been putting off trying it out! You don’t have to use the black bars, but if you have some guidelines set up in your template and/or editing program, you’ll at least know your safe has then lined up his character in that 1:1 centred safe zone on the 9:16 thumb, and added text in the upper area, utilising the space of the taller thumbnail. This means when the Reels appears in the News Feed, and as the video was intended to be viewed. The Perfect Instagram Story Dimensions to use in 2020 An example that might work better for you:īelow, has added a black bar at the top and bottom of the screen, leaving the 4:5 ratio in the centre available for the video. The thumbnail is a similar story, the 9:16 Reels Gallery suits the ratio, but when we look at their feed gallery, the 1:1 cropped Jayde just above the eye, with torso taking up the majority of the picture. The Reels video has been nicely edited in a 9:16 format filling up the screen, but in the 4:5 News Feed ratio the top of Jayde’s head is cut off. Let’s take their recent Jayde Adams video as an example. How to Link Your TikTok with Instagram An example that you can learn from:Īmazon Prime has got onto Instagram Reels quickly, and have added some clips from their featured shows. Here is an example of what happened in my own account when Instagram automatically cropped my image to a 1:1 thumbnail. The 1:1 square thumbnail pulls from the exact centre of the full screen 9:16 ratio view, which means if you have any text on your thumbnail, you want it to be completely in or out of this section. Anything else I should know while I’m creating thumbnails? The first, in the gallery of your profile, which is a square 1:1 ratio (your Instagram grid), and the second within the Instagram Reels gallery, also within your profile but as a 9:16 ratio.Ĭreating your own thumbnail will give you more versatility and a more pleasing aesthetic – especially if you want to control brand elements that make your business feel more familiar. The same thumbnail could appear in two places, and at two drastically different ratios. I would highly recommend creating your own thumbnail and uploading it, opposed to choosing a still from the video, especially if you are choosing to share your Reels thumbnails directly to your Instagram grid. When the video appears in the Reels News Feed, it is still appealing to watch and not cropping heads off, while also still remaining perfect in the intended ratio of 9:16 in the Reels library. You’ll want to ensure the main visual of your content is lined up within the 4:5 ratio area, and that it’s perfectly centred in the middle of the 9:16 screen. What does this mean? Well, when displayed in the Reels newsfeed, it will crop the top 15%, and the bottom 15% off your Reels video. BUT, when Reels appear in the newsfeed they are displayed in a 4:5 ratio, more commonly known as ‘portrait’ (1080 X 1350) It’s perfect for your full-body visual of your dance challenge. Instagram Reels are designed to be viewed as 9:16 (1080 X 1920) or vertically full screen, which is the exact same format as Instagram Stories you’re already familiar with. Knowing the new ratios will help keep your content looking good across every part of the platform! What are the Instagram Reels ratios? With new features, comes new ratios, thumbnails, and content ideas that will help you if you’re diving headfirst into creating Instagram Reels for the first time.įor social media accounts that are obsessive about their aesthetics, Reels might mean adding new thumbnail templates to your brand guidelines after discovering how they work. (It’s also Facebook and Instagrams answer to TikTok!). Instagram Reels are 15-second full-screen videos that you can edit, add music over, and of course participate in dance challenges if that’s what An example that might work better for you:.Anything else I should know while I’m creating thumbnails?.
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